I came up with theming the different characters with their own color and style while keeping the overal branding the same across the website. The client wanted the site to be fun and innovative while having the potential to sell in the future. Since peole would be buying from the site in the future I needed to redesign in a way that was still professional and envokes confidence in the site. I was able to acheive a balance between fun and engaging while being trustworthy for information and buying.
